Pretty Links Review: Is It Worth It?

by Jay Kang | Updated on December 1st, 2023
Pretty Links

The management of links is not merely a convenience but a pivotal aspect of an affiliate marketing strategy. Pretty Links, a WordPress plugin, emerges as an indispensable tool, transforming unwieldy affiliate URLs into manageable, appealing links.

This introduction is the gateway to exploring the multifaceted functionalities of Pretty Links, promising to delve into its diverse features, benefits, and practical applications in the ever-evolving affiliate marketing landscape.

Pretty Links transcends being a mere WordPress plugin. It embodies an innovative approach for affiliate marketers, offering a spectrum of functionalities including link shortening, intricate URL tracking, and affiliate link management. With Pretty Links, users can convert lengthy, unmemorable URLs into concise, memorable links, while also keeping a tab on their performance within the intuitive WordPress interface, making it a crucial asset for marketing professionals.

Pretty Links distinguishes itself with three pivotal benefits:

  1. URL Transformation: It adeptly converts cumbersome affiliate URLs into sleek, branded versions, thereby enhancing brand visibility and instilling user trust.
  2. In-Depth Analytics: The plugin is equipped with comprehensive analytics for link performance, essential for the refinement and optimization of marketing tactics.
  3. Link Cloaking: This unique feature not only safeguards potential commissions but also boosts user click-through rates by presenting cleaner, more credible links.

The indispensability of Pretty Links becomes evident:

  • During the nascent stages of a marketing campaign involving affiliate links.
  • On social media platforms where brevity and clarity are paramount.
  • In email marketing endeavors, where tracking link engagement is crucial for strategizing future campaigns.

Pretty Links demonstrates its utility across various scenarios:

  • On WordPress sites, it excels in the streamlined management of both internal and external links.
  • It enhances the promotion of products or services across diverse social media channels.
  • In digital content such as e-books or online courses, Pretty Links enables seamless link integration, contributing to a more professional presentation.

The installation of Pretty Links is a straightforward process:

  • Accessible through the WordPress plugin repository, it is readily available for any WordPress user.
  • It seamlessly integrates with the WordPress admin area, facilitating users to customize and shorten URLs with ease, thereby streamlining the workflow for marketers and content creators.

Pretty Links is acclaimed for its user-centric design:

  • The interface is crafted for simplicity, ensuring that the creation and management of links are effortless processes.
  • It harmonizes with the WordPress dashboard, offering a cohesive and intuitive user experience.

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The plugin is renowned for crafting user-friendly links:

  • It enables the transformation of elongated, intricate URLs into short, memorable links, likely to enhance audience engagement due to their simplicity and clarity.
  • These succinct URLs are more user-friendly, likely to increase the likelihood of clicks and interactions, thereby boosting the effectiveness of marketing campaigns.

Pretty Links offers a vast array of customization options:

  • Users can select from 301, 302, and 307 redirects, catering to a wide range of marketing needs and strategies.
  • The process of adding nofollow tags to links is streamlined, aiding in SEO efforts and providing greater control over link management.

Analytics and Tracking Features

The analytics capabilities of the plugin are comprehensive:

  • It enables tracking of click counts, browser types, and referral sources, offering valuable insights into audience engagement and behavior.
  • This data is crucial in identifying which links resonate most with the target audience, allowing for targeted strategic optimization.

Link cloaking stands out as a significant feature of Pretty Links:

  • It effectively disguises affiliate tracking codes within URLs, safeguarding commissions and enhancing security.
  • The resultant cleaner, branded URLs are more likely to be trusted by users, potentially leading to increased engagement rates.

Pretty Links shines in its overall link management capabilities:

  • It provides robust tools for categorizing links, making the management process and performance tracking more systematic and organized.
  • The ability to update groups of links simultaneously ensures consistency and ease of management across various digital platforms.

Pretty Links’ redirection features are highly effective:

  • It offers a range of redirection options such as 301, 302/307, and JavaScript, each impacting user experience and SEO in distinct ways.
  • The simplicity in setting up redirections enhances traffic management, making it a vital tool for marketers aiming to guide their audience through a curated digital journey.

Choosing Pretty Links Pro unlocks advanced functionalities:

  • It provides enhanced redirect options catering to specific marketing needs, such as location-based or device-specific redirections, offering a more tailored marketing approach.
  • Features like keyword auto-linking and A/B testing are crucial for those aiming to refine their link strategies based on empirical data and audience insights.


Pretty Links is more than just a tool—it is an integral component of an affiliate marketer’s toolkit. By offering a comprehensive range of features from detailed analytics to advanced link cloaking and testing, Pretty Links solidifies its position as an indispensable plugin for WordPress users. It is adeptly suited for both beginners and seasoned marketers, offering a multitude of features that cater to a wide array of marketing needs and strategies in the complex world of affiliate marketing.

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Jay Kang

Jay Kang, entrepreneur and SEO expert, is the driving force behind innovative platforms like and His latest creation, ProductReview.Tools, provides affiliate marketers with a powerful WordPress plugin for crafting high-converting reviews. Committed to empowering marketers, Jay continues to make a positive impact in the digital marketing space.