A Comprehensive Guide to Finding Buyer Intent Keywords For Affiliate Marketing

by Jay Kang | Updated on November 29th, 2023
buyer intent keyword

Few strategies offer a higher return on investment than targeting buyer intent keywords. These keywords indicate a strong intention to make a purchase, making them a goldmine for affiliate marketers. By understanding how to find these keywords and incorporating them into your content, you can significantly increase your conversion rates and drive substantial revenue.

What is Buyer Intent?

While the Cost-Per-Click (CPC) metric is a useful indicator of keyword profitability, it’s essential to think beyond it. To uncover buyer intent keywords with low competition, you need to explore alternative strategies. By adopting a comprehensive approach, you can identify untapped opportunities and outperform competitors who focus solely on high CPC keywords.

Types of Buyer Intent Keywords

To effectively target buyer intent, it’s crucial to understand the different types of keywords that signal a readiness to make a purchase. Let’s delve into these categories and explore how to leverage them in your affiliate marketing campaigns.

1. Problem-Solving Keywords: Connecting Solutions with Needs

Problem-solving keywords present excellent opportunities for affiliate marketers. These keywords revolve around providing solutions to specific issues, and users searching for them are often close to making a purchase decision. By targeting problem-solving keywords, you position yourself as a trusted resource and increase the likelihood of conversions.

For instance, keywords like “How to remove wine stains from clothes” can lead to promoting stain remover products. Similarly, “How to learn French quickly” can be associated with language learning courses. By aligning your content with these problem-solving keywords, you can capture the attention of users actively seeking solutions.

2. Comparison Keywords: Guiding Decision-Making Processes

Comparison keywords are powerful for users who need assistance in narrowing down their options. These keywords signal a high buying intent and reflect users’ desire for guidance in making a purchase decision. By providing detailed comparisons and recommendations, you can influence their choices and drive them towards conversions.

Examples of comparison keywords include “Product A vs. Product B” or “Best X for Y.” For instance, “Sony a7III vs. Canon EOS R” can lead to promoting cameras, while “Best laptops for gaming” can guide users towards gaming laptop options. By creating comprehensive and informative content that highlights the pros and cons of different choices, you establish credibility and become a trusted advisor.

3. Product-Specific Keywords: Nurturing Informed Buyers

When users have already narrowed down their options and are actively searching for information about a specific product, it’s crucial to provide them with valuable insights and reviews. Product-specific keywords help you target these informed buyers who are close to making a purchase.

Optimize your content for keywords like “Product X review” or “Product X accessories.” For example, “iPhone 13 Pro Max review” or “Best camera accessories for Nikon Z6.” By offering comprehensive reviews, showcasing key features, and recommending relevant accessories, you enhance the value you provide and increase the likelihood of conversions.

4. Deal-Hunting Keywords: Attracting Savvy Shoppers

Everyone loves a good deal, and targeting deal-hunting keywords allows you to tap into the mindset of price-conscious consumers. By highlighting affordability and emphasizing cost savings, you can capture the attention of budget-conscious shoppers and increase your chances of conversions.

Consider keywords like “Affordable X” or “Best X under $Y.”

For instance, “Affordable vacation rentals in Hawaii” or “Best smartphones under $500.” By tailoring your content to cater to budget-conscious individuals, you can position yourself as a valuable resource and maximize your affiliate revenue.

Strategies to Find Affiliate Keywords with Less Competition

Now that we understand the different types of buyer intent keywords, let’s explore effective strategies to uncover these keywords with low competition. By employing these tactics, you can gain a competitive advantage and unlock hidden opportunities in your niche.

Research Competitors in Your Niche: Uncover Hidden Goldmines

Start by analyzing competitors in your niche who are achieving remarkable success. Use keyword research tools to identify the pages on their websites that receive the most traffic. While high buying intent and low search volume keywords may not show up at the top, you can still gain valuable insights.

To conduct competitor research, use search queries like “site:yourcompetitor.com ‘best'” or “site:yourcompetitor.com inurl:best.” This approach allows you to identify potential keywords that your competitors are targeting. Additionally, explore your competitor’s sitemap to discover content opportunities related to popular affiliate keywords.

Niche Down for Targeted Audiences: Tap into Specific Needs

Instead of targeting broad and highly competitive keywords, consider narrowing your focus to cater to specific audiences. By addressing their unique needs and providing tailored content, you can establish yourself as an authority and attract highly engaged users.

Use Google’s autocomplete feature or keyword research tools to generate niche-specific keywords. For example, “Best fitness trackers for swimmers” or “Top vegan protein powders for weight loss.” By going deeper into specific subcategories, you increase your chances of ranking higher and reaching a more targeted audience.

Incorporate Timeliness: Add the Current Year to Keywords

Adding the current year to your keywords can make your content more appealing to users seeking the most up-to-date information. By indicating that your content offers the latest recommendations and insights, you can attract users who prioritize accuracy and timeliness.

Optimize keywords like “Best X in 2023” or “Top trends in Y for 2023.” For instance, “Best smartwatches in 2023” or “Top fashion trends for 2023.” By providing timely content, you position yourself as a trusted source of the latest information, driving higher click-through rates and engagement.

Address Specific Niche Problems: Solve Unique Challenges

Identify specific groups of people facing unique challenges within your niche. By understanding their pain points, you can create content that directly addresses their needs and offers valuable solutions. This approach allows you to differentiate yourself from competitors and attract highly targeted traffic.

For example, if you’re in the travel niche, consider creating content like “Ultimate guide: Traveling with pets” or “Budget-friendly honeymoon destinations.” By providing detailed information, practical tips, and relevant affiliate recommendations, you establish yourself as an expert and gain the trust of your audience.

Answer Common Objections: Overcome Barriers to Conversion

Identify common objections that potential buyers may have and create content that directly addresses those concerns. By offering answers, providing alternatives, and alleviating doubts, you can remove barriers to conversion and increase your chances of success.

Target keywords such as “Is Product X worth it?” or “Product X alternatives.” For instance, “Is the Keto diet worth it?” or “Affordable alternatives to Brand X.” Craft comprehensive articles that discuss the pros and cons, compare different options, and offer valuable insights. By addressing objections head-on, you build credibility and trust, encouraging users to take the next step and make a purchase.


Congratulations! You’re now equipped with powerful strategies to find buyer intent keywords and optimize your affiliate marketing campaigns.

By understanding the different types of buyer intent keywords, employing effective research strategies, and addressing unique user needs, you can position yourself for success in the competitive affiliate marketing landscape.

Remember, providing valuable content, solving problems, and addressing objections are key to establishing yourself as a trusted authority. Continuously refine and optimize your approach based on user feedback and evolving market trends. With dedication, expertise, and the right strategies, you can unlock the full potential of your affiliate marketing efforts and drive significant revenue.

Jay Kang

Jay Kang, entrepreneur and SEO expert, is the driving force behind innovative platforms like linkilo.co and seorankserp.com. His latest creation, ProductReview.Tools, provides affiliate marketers with a powerful WordPress plugin for crafting high-converting reviews. Committed to empowering marketers, Jay continues to make a positive impact in the digital marketing space.