Feature

Comparison Tables

A reader deciding between three products opens three Amazon tabs, gets overwhelmed, and buys nothing, or buys on Amazon from someone else’s tab. The decision should happen on your page, not across five of them.

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Why it matters

Let readers decide on your page, not Amazon’s.

A comparison table puts products side by side: image, rating, live price and a clear call to action per row. Readers scan, compare and click without ever leaving your article, which is exactly where you want the decision to happen.

Anchor the table with a “best value” or “best overall” pick to guide the choice, and the extra dwell time and internal scanning are the kind of engagement signals search engines reward.

On mobile the table reformats into clean stacked cards instead of a squashed grid, so it stays readable on the device where most of your traffic actually is.

How it works

Build a table in three steps.

1

Add the products

Pick the ASINs you want to compare from your library, in the order you want them ranked.

2

Choose the Comparison Table template

Set the accent, highlight your best pick, and preview it live.

3

Publish

Prices and ratings stay current in every row, automatically, with no maintenance.

Tips & insights

  • Three to five rows is the sweet spot. More than that and readers freeze instead of choosing.
  • Put the table near the top for “best X” roundups, so scanners get the answer before they bounce.
  • Highlight exactly one row as the winner. Two “best” picks cancel each other out.
  • Pair the table with a Spotlight box for the winner to reinforce the pick and lift clicks on it.

Frequently asked questions

How many products can a table compare?
As many as you like, though three to five rows convert best. Beyond that, readers tend to disengage.
Are the prices in the table live?
Yes. Each row references the product library, so prices and ratings refresh automatically and never go stale.
Is the table responsive on mobile?
Yes. It reflows into stacked cards with labelled fields on small screens, instead of a cramped horizontal scroll.
Can I highlight a “best value” pick?
Yes. You can anchor the table with a highlighted row to steer the decision toward your recommended product.
Does a comparison table help SEO?
Indirectly. Keeping the comparison on your page increases dwell time and on-page engagement, and reduces pogo-sticking back to search, all healthy signals.
Can I control what each column shows?
The default columns are product, rating, price and a CTA. You can hide fields you don’t want per the box’s visibility settings.
Will the table match my other boxes?
Yes. It uses the same box styles and colour themes, so a table sits consistently alongside your spotlight and deal boxes.
Can I reorder the products later?
Yes, and because rows reference the library, reordering or swapping a product updates every post that uses the table.
Can I see a table before I install?
Yes, the live demo includes the Comparison Table template with real products.

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Everything above, working together.

ProductReview is one plugin for your whole affiliate catalog: displays, fresh prices, AI content, analytics and more.

Try ProductReview →