Pretty Links costs $99.60, $149.60, or $199.60 per year on its Beginner, Marketer, and Super Affiliate plans, covering 1, 2, or 5 sites. Those are introductory rates: every plan renews at full price, which is $249, $374, and $499 per year. There is a free version on WordPress.org, and paid plans carry a 14-day money-back guarantee.
The renewal jump is the number most guides miss, so keep it in view: the price you pay in year two is roughly two and a half times the sticker that got you in. Everything below prices out from the real renewal figures, not just the introductory ones.
All prices in this guide are US dollars. One competitor in the comparison section bills in euros, and the dollar figure beside it is an estimate at the current exchange rate of about $1.14 per euro.
One framing note before the numbers. Pretty Links is a link management plugin, not a product-display plugin. Its core job is cloaking, organizing, and tracking affiliate URLs, and that shapes what you are paying for. The top tier now adds product displays, which blurs the line a little, but you are buying a link manager first.
Pretty Links Pricing at a Glance
Pretty Links sells a free WordPress.org version plus three annual paid tiers. Here is the full lineup with both the introductory and the renewal price.
| Plan | Intro Price | Renews At | Sites |
|---|---|---|---|
| Free (WordPress.org) | $0 | n/a | 1 |
| Beginner | $99.60 per year | $249 per year | 1 |
| Marketer | $149.60 per year | $374 per year | 2 |
| Super Affiliate | $199.60 per year | $499 per year | 5 |
[EDITOR: Screenshot of the current prettylinks.com pricing page showing the three plan cards; File: prettylinks-pricing-page.png]
Billing is annual only, so there is no monthly option to spread the cost. The site limits are tight compared with Amazon display plugins: two sites on the middle tier and five at the top, where several display plugins give you more sites for less money.
What Each Plan Includes
The free version is genuinely useful and the reason Pretty Links is on so many sites. It covers branded link cloaking, standard redirects, unlimited links, and basic click tracking on one site. For a blogger who just wants clean, trackable affiliate URLs, the free plugin does the core job with nothing to pay.
The paid tiers layer on automation and reporting. Beginner adds advanced redirect types, automatic link creation, and import and export. Marketer, the plan Pretty Links flags as best value, adds the features most affiliates actually upgrade for: automatic keyword linking that turns chosen phrases into affiliate links across your whole site, split-test links, link-in-bio, and advanced conversion reports. Super Affiliate adds product displays, splash pages, a UTM builder, user links, and QR code generation.
Notice where the line falls. Automatic keyword linking, the single most time-saving feature for a content-heavy site, sits on the Marketer tier and up, not on Beginner. If that feature is why you are buying, budget for at least the middle plan.
The Renewal Jump Is the Real Cost
This is the part to plan around. Pretty Links advertises the introductory prices prominently and notes, in smaller text, that all annual renewals are at full price. The gap is large.
| Plan | Year One | Year Two Onward | Increase |
|---|---|---|---|
| Beginner | $99.60 | $249 | Up 150 percent |
| Marketer | $149.60 | $374 | Up 150 percent |
| Super Affiliate | $199.60 | $499 | Up 150 percent |
Budget from the right-hand column. If a plugin is going to sit on your site for years, the introductory year is a rounding error and the renewal is the real price. A Marketer license that felt like $149.60 is a $374 line item every year after the first.
What to Watch For Before You Buy
None of these is a dealbreaker, but each belongs in the decision.
- The 14-day refund is short. It is a genuine money-back guarantee, but two weeks is less time than several competitors give. Install and test in your first week, not next month.
- Site limits are low for the price. Two sites on the middle tier and five at the top is narrow next to Amazon display plugins that offer twenty or unlimited sites at a similar renewal cost. If you run a portfolio, do the per-site math on the renewal price.
- Annual billing only. There is no monthly plan, so the full year is due upfront every time.
- You are paying for link management, not displays. Product displays only appear on the $499 Super Affiliate tier, and even there they are a secondary feature rather than the point of the tool.
Is Pretty Links Worth It
For its core job, yes, with a caveat. The free version is one of the best free link cloakers in WordPress, and for many bloggers it is all they ever need. The paid upgrade earns its keep mainly for automatic keyword linking, which saves real hours on a large content library. Whether that is worth $374 a year at renewal depends on how many posts you are monetizing and how often your links change.
The case weakens if you are buying it hoping for product displays or earnings analytics as the main event. Those are not what Pretty Links is built around, and a dedicated display plugin does that job for less. The honest read: buy Pretty Links to manage and cloak links at scale, start on the free version, and upgrade only when automatic linking or multi-site management becomes the bottleneck.
How Pretty Links Compares to Other Tools
Here is where Pretty Links sits against the tools an affiliate publisher shortlists near it. Read the whole row, because these tools do not all do the same job.
| Tool | Job | Entry Renewal | Free Tier | Refund |
|---|---|---|---|---|
| Pretty Links | Link management | $249 per year, 1 site | Yes | 14 days |
| ThirstyAffiliates | Link management | $249 per year, 1 site | Yes | 14 days |
| ProductReview | Product displays | $44 per year, 1 site | No, free tools | 30 days |
| Lasso | Both | $190 per year, 1 property | Yes, limited | None |
| AAWP | Product displays | €79 per year (about $90), 1 site | No | 30 days |
Two rows deserve a note. ThirstyAffiliates is Pretty Links’ closest match, with the same three-tier structure and the same renewal prices to the dollar, so the choice between them comes down to interface preference rather than cost. AAWP bills in euros, so its dollar figure is an estimate, not a billed amount. Our AAWP pricing breakdown walks through that one in full.
How ProductReview’s Model Compares
We build ProductReview, so here is the plain version. It is a different kind of tool than Pretty Links: a product-display plugin rather than a link manager. It builds the product boxes, comparison tables, and star ratings that turn a reader into a click, and it costs $44, $89, $179, or $359 per year for 1, 5, 20, or unlimited sites, with a 30-day refund and no introductory-then-jump pricing. What you pay in year one is what you pay in year five.
The two tools can sit side by side rather than compete. A common stack is a link manager for cloaking and organizing URLs plus a display plugin for the boxes and tables. Where they do overlap, at the top of Pretty Links’ range where product displays appear, ProductReview covers that job more deeply and adds the things Pretty Links does not: live Amazon price and stock updates, a daily link-health scan, and per-display revenue analytics. If displays are the reason you were eyeing the Super Affiliate tier, price out ProductReview first.
[EDITOR: Insert Media Library image 2768 (productreview-box-analytics.png) here with the stored alt text. Caption: Built with ProductReview, productreview.tools]
You can also see the display output before paying anyone: build a live table with the free comparison table generator, and if you only need clean cloaked links on a page, our free Link and Tag Checker audits any page for missing affiliate tags without a plugin at all.
Which Plan Fits Your Situation
A blogger who just needs branded, trackable affiliate links should start on the free version and stay there until a real limit bites. It is one of the best free plugins in this category, and paying is optional for a long time.
A content-heavy affiliate site that wants automatic keyword linking should budget for the Marketer tier, and budget from its $374 renewal, not the intro price. That feature is the upgrade trigger for most Pretty Links buyers.
A portfolio owner running several sites should do the per-site renewal math carefully, because five sites at $499 a year is steep next to display plugins that cover twenty or unlimited sites for less. Weigh whether link management alone justifies it.
Anyone whose real goal is product boxes, comparison tables, or knowing what each display earns should look at a display plugin rather than the top Pretty Links tier. Start with the free nine free tools and run the numbers with the commission calculator.
How We Checked
The Pretty Links prices, renewal terms, site limits, and refund window here come from the plan cards and policy text published on prettylinks.com, read the day this article was written. Competitor figures come from each vendor’s official pricing page, verified during recent checks of this cluster. Where a tool bills in a currency other than dollars, the conversion is labeled as an estimate. One disclosure, because it matters when a vendor writes about another tool’s prices: we build ProductReview, one of the tools in the comparison table, and it does a different job than Pretty Links rather than a directly competing one.
Pretty Links Pricing FAQ
How much does Pretty Links cost?
The paid plans are $99.60, $149.60, and $199.60 per year as introductory pricing for 1, 2, and 5 sites, and they renew at $249, $374, and $499 per year. There is also a free version on WordPress.org, and every paid plan has a 14-day money-back guarantee.
Is Pretty Links free?
Yes. A free version on WordPress.org covers branded link cloaking, redirects, unlimited links, and basic click tracking on one site. It is enough for many bloggers on its own. Paid plans add automation like keyword linking, deeper reports, and multi-site licenses.
Why does Pretty Links renew at a higher price?
The advertised rates are introductory. The company states that all annual renewals are at full price, so a plan bought at $99.60 renews at $249, and the middle and top plans jump the same 150 percent. Budget from the renewal figure if the plugin will stay on your site for more than a year.
Which Pretty Links plan has automatic keyword linking?
Automatic keyword linking is on the Marketer plan and up, not on Beginner. Since it is the feature most content-heavy sites upgrade for, plan for at least the Marketer tier if automating links across your posts is the goal.
Is Pretty Links the same as ThirstyAffiliates?
They are separate plugins that do the same core job and now carry identical pricing: the same three tiers at the same introductory and renewal figures with the same 14-day refund. The practical choice between them comes down to interface and workflow preference rather than price.
Does Pretty Links build product boxes and comparison tables?
Only at the top. Product displays appear on the $499 Super Affiliate tier, and they are a secondary feature rather than the plugin’s focus. If displays with live Amazon data and earnings tracking are the main thing you want, a dedicated display plugin covers that job for less.