7 Best Pretty Links Alternatives for Affiliate Sites

The best Pretty Links alternative depends on which job you are actually hiring it for. If you want to cloak, organize, and track affiliate links, ThirstyAffiliates is the closest match. If your real goal is product boxes and comparison tables with earnings data, you want a display plugin like ProductReview instead, because that is a different job than Pretty Links is built for. This guide sorts seven alternatives by the job, so you do not overpay for the wrong one.

Pretty Links is a good plugin with a huge free user base, so this is a fit check, not a takedown. People shop around for specific reasons: the paid tiers renew at up to $499 a year after an introductory discount, site limits are tight, and its product-display features sit only on the top tier. Below are seven tools that cover those gaps, each with current pricing, its refund window, and one honest limitation.

All prices are US dollars. Where a tool bills in euros, the dollar figure beside it is an estimate at the current rate of about $1.14 per euro, and a couple of smaller tools carry a note to confirm current pricing on their own site.

Why People Look for a Pretty Links Alternative

The complaints are rarely about the core cloaking, which works well even in the free version. They cluster around cost and scope.

• The renewal jump. Paid plans advertise introductory rates and renew at full price, which runs $249 to $499 a year. Budgeting from the intro number and getting surprised at renewal is the most common reason people reshop.
• Tight site limits. Two sites on the middle tier and five at the top is narrow next to display plugins that cover twenty or unlimited sites for a similar renewal price.
• Displays are an afterthought. Product displays only appear on the $499 Super Affiliate tier, so publishers who mainly want boxes and tables are paying a link-manager price for a secondary feature.
• Link management is only half the job. Cloaking organizes your links, but it does not build the product displays that earn the click or tell you which one earns. Many people discover they wanted the other half.

How We Picked

Full disclosure first: we build ProductReview, one of the tools below, and it does a different job than Pretty Links rather than a directly competing one. To keep the deck unstacked, every pick passed the same checks and names a real limitation.

• It does a job Pretty Links users actually need. Either link management (the same job) or product displays (the job people often discover they wanted). Pure URL shorteners with no WordPress path were left out.
• Current prices, honestly labeled. Each figure comes from the vendor’s official pricing page where we could confirm it same-day, with a note wherever a number needs confirming or a currency is converted.
• Real user sentiment. Named reviews and WordPress.org ratings counted for more than any marketing page, ours included.
• Refund windows on record. A switch is a test, and the refund window is how long you get to run it.

Link Manager or Display Plugin, Decide This First

This one question sorts the whole list. A link manager cloaks, shortens, organizes, and tracks affiliate URLs. A display plugin builds the product boxes, comparison tables, and rating blocks a reader clicks. Pretty Links is a link manager that recently added some display features at the top. If cloaking and organizing links is your bottleneck, stay in the link-manager column. If you keep wishing your links looked like polished product boxes with live prices, you actually want a display plugin, and no amount of link management gets you there.

The 7 Best Pretty Links Alternatives

1. ThirstyAffiliates

Best for the closest like-for-like Pretty Links replacement.

ThirstyAffiliates is the other name that comes up in every Pretty Links discussion, and for good reason: it does the same core job of cloaking, organizing, and auto-linking affiliate URLs, with a free WordPress.org version and the same three-tier paid structure. If you like Pretty Links but want to try the main alternative, this is the switch that changes the least.

Honest limit: its pricing is identical to Pretty Links to the dollar, including the same renewal jump, so you are choosing on interface preference rather than saving money.

Price: $99.60, $149.60, or $199.60 per year introductory for 1, 5, or 10 sites, renewing at $249, $374, and $499, with a free version and a 14-day refund.

2. Lasso

Best for publishers who want link management and product displays in one tool.

[EDITOR: screenshot of the Lasso dashboard from getlasso.co; File: lasso-dashboard.png]

Lasso is the rare tool that does both jobs. It manages and cloaks links from any network, and it turns them into product displays and tables, so it can replace Pretty Links and a display plugin at once. Its Opportunities engine also scans your posts for unmonetized product mentions. A free plan covers one site.

Honest limit: paid plans are not refundable, so the free plan is your only real trial, and per-property pricing climbs quickly across a portfolio.

Price: free for 1 property with limits, then $190, $289, or $549 per year for 1, 3, or 5 properties on annual billing. Our Lasso pricing guide has the detail.

3. ClickWhale

Best for a free-first link manager on a budget.

[EDITOR: screenshot of the ClickWhale link management screen; File: clickwhale-links.png]

ClickWhale is a newer link management plugin that has grown fast on the strength of a capable free version covering link cloaking, categories, and click tracking, plus a link-in-bio page. For a blogger who wants clean cloaked links without the Pretty Links renewal, it is a genuine budget option.

Honest limit: it is younger and less battle-tested than Pretty Links or ThirstyAffiliates, and its advanced automation is thinner. Confirm current Pro pricing on the official site before you buy.

Price: free version, with a Pro upgrade; confirm the current figure on the vendor site.

4. Easy Affiliate Links

Best for a simple, no-frills freemium link manager.

[EDITOR: screenshot of the Easy Affiliate Links interface from the WordPress.org listing; File: easy-affiliate-links.png]

Easy Affiliate Links does exactly what its name says: create, cloak, and insert affiliate links with minimal setup, plus automatic text disclaimers. Its free version covers the basics including click tracking, and the premium upgrade adds reporting and broken-link checks. It is the pick for someone who finds Pretty Links heavier than they need.

Honest limit: it is deliberately lightweight, so it lacks the deeper automation and multi-site management of the bigger tools. Confirm current premium pricing on the official site.

Price: free version, with a premium upgrade; confirm the current figure on the vendor site.

5. ProductReview

Best for publishers who realize they wanted product displays, not link management.

[EDITOR: insert Media Library image 2771 (productreview-comparison-table.png) here and keep the stored alt text]

If the reason Pretty Links felt incomplete is that you wanted your affiliate links to look like polished product boxes and comparison tables, ProductReview is the tool for that half of the job. It is the affiliate product manager for WordPress: product boxes, comparison tables, pros and cons blocks, and star ratings with schema, plus live Amazon price and stock updates, a daily link-health scan, and per-display revenue analytics so you can see which display earns. It also includes a free Link and Tag Checker that audits any page for missing affiliate tags, covering part of what a link manager watches for.

Honest limit: it is a display plugin, not a link cloaker, so it is a companion to a link manager rather than a drop-in Pretty Links replacement if cloaking is your only need. It is also WordPress-only with no free tier yet.

Price: $44, $89, $179, or $359 per year for 1, 5, 20, or unlimited sites, with a 30-day refund and no renewal jump.

6. AAWP

Best for Amazon-only sites that want proven product displays.

[EDITOR: screenshot of an AAWP product box from getaawp.com; File: aawp-product-box.png]

AAWP is the long-running Amazon display plugin: product boxes, comparison tables, and self-updating bestseller lists with geotargeting. Like ProductReview, it covers the display half rather than link management, and it suits publishers who want the incumbent and a lifetime option.

Honest limit: it is Amazon-only and reports no earnings data of its own, and it does not cloak or manage general affiliate links the way Pretty Links does.

Price: €79 to €299 per year (about $90 to $340) for 1 to 10 sites, with lifetime licenses and a 30-day refund. See our AAWP pricing breakdown.

7. Auto Amazon Links

Best for free automatic Amazon product units.

[EDITOR: screenshot of an Auto Amazon Links unit from the WordPress.org listing; File: auto-amazon-links-unit.png]

Auto Amazon Links is the free display option worth naming. It builds Amazon product units automatically from categories or search terms and runs in a reduced mode even before your API keys arrive. It does not manage or cloak links, but for zero-cost Amazon displays it works on day one.

Honest limit: no polished showcase boxes or comparison tables, basic styling, and volunteer-forum support. A starting point, not a home for a review-driven site.

Price: free.

Pretty Links Alternatives Compared

Entry prices show the lowest paid tier, using renewal figures for Pretty Links’ twin ThirstyAffiliates, and the euro estimate in AAWP’s row follows the conversion note above.

How to Pick the Right Alternative

Three questions settle it.

• Do you mainly need to cloak and organize links? Stay in the link-manager column: ThirstyAffiliates for the closest match, ClickWhale or Easy Affiliate Links to cut the renewal cost, Lasso if you also want displays.
• Do you mainly want product boxes and tables with data? That is a display plugin, not a link manager. ProductReview covers it with earnings analytics and live prices, AAWP if you want the Amazon incumbent, Auto Amazon Links to start free.
• Do you want both jobs in one tool? Lasso is the single tool that spans them, at the cost of no refund and higher per-property pricing.

Whatever you shortlist, treat the refund window as a test window and rebuild your key pages before it closes. If you are weighing the display side specifically, our roundup of the best Amazon affiliate plugins compares the display tools in depth.

Frequently Asked Questions